{"id":7369,"date":"2015-05-15T10:17:31","date_gmt":"2015-05-15T10:17:31","guid":{"rendered":"https:\/\/wordpress-playground-wiredmark.c9users.io\/smaruzzi\/?p=7369\/"},"modified":"2017-07-24T10:28:00","modified_gmt":"2017-07-24T10:28:00","slug":"video-animation-for-the-masses","status":"publish","type":"post","link":"https:\/\/smaruzzi.com\/en\/video-animation-for-the-masses\/","title":{"rendered":"Video animation for the masses"},"content":{"rendered":"

Written communication historically has been a necessary detour from human\u2019s preferred method: visual images. The lack of technology forced civilization to communicate and preserve knowledge in written texts, a solution valid today and at the very heart of modern civilization. Frankly, videos have much higher intrinsic values and a proven efficacy when you intend to share some concepts with other people. Besides the advantages of broad distribution thank to wide spread social platforms, messages, concepts and ideas take a new level when expressed in a\u00a0video format. An incredible selection of video editing softwares for almost every platform (i.e. Mac, PC, iOS, \u2026) at affordable costs (if not free) have further reduced the entrance barrier, only few years ago a sector exclusively \u00a0reserved for pros with expensive hardware and very sophisticated software solutions. Nowadays the scenario is quite different, as part of the continuos \u201cdemocratization\u201d of technologies and advances in software development.\u00a0This short piece<\/a>\u00a0perfectly describes the evolution in photo editing software in the last 25 years.<\/p>\n

To prove how\u00a0video production is nowadays equivalent to affordable, professional and very impactful solutions, it is sufficient to explore the category of video animation softwares. Also known as explainer videos, this category encompasses\u00a0any form of video from educational to product description, from entertainment to pure promotional content, from tutorials to content marketing. These tools are built around the DIY (Do It Yourself) concept, empowering anyone with a\u00a0dose of creativity to move from ideas to a final product in a matter of hours at best.<\/p>\n

Each software offers a drawing canvas to be populated with objects coming from thematic libraries of static and animated objects, transforming the creative process\u00a0in a simple drag and drop exercise.\u00a0This video on the Cannes Film Festival<\/a>\u00a0illustrates how an animated DIY video could look like.\u00a0Cost vary (search for\u00a0video animation software<\/a>) from free to yearly plans of less than $300 with unlimited number of videos, free exports and access to a wide range of libraries.<\/p>\n

Creativity the only limit, even for those with limited budgets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Written communication historically has been a necessary detour from human\u2019s preferred method: visual images. The lack of technology forced civilization to communicate and preserve knowledge in written texts, a solution valid today and at the very heart of modern civilization. Frankly, videos have much higher intrinsic values and a proven efficacy when you intend to […]<\/p>\n","protected":false},"author":1,"featured_media":7370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[]},"categories":[648,616],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/posts\/7369"}],"collection":[{"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/comments?post=7369"}],"version-history":[{"count":1,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/posts\/7369\/revisions"}],"predecessor-version":[{"id":7371,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/posts\/7369\/revisions\/7371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/media\/7370"}],"wp:attachment":[{"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/media?parent=7369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/categories?post=7369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smaruzzi.com\/en\/wp-json\/wp\/v2\/tags?post=7369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}